#1
Buy A Website Domain Name:
Search Engines Hate Sub-domains
and they HATE those long
domains where your URL is something like www.yourgolfsite.com/affiliate/1002992.
Even worse are Free Hosting services!
Don't count on Ever seeing it in the
engines! Try our
Hosting. Buy
a Domain! Build a main page with a nice
design that includes all of the tips on
this page. To buy a domain for under $10yr
we recommend GoDaddy.com.
Your main page would have all the pages
listed linking into your affiliate
program. Thus giving you control of
adding the Meta Tags and content for
search engine submission! We call them
"mini-sites"
Tip:
Try to buy a short Domain
Name that uses your keywords! Your site
will always come up in results (provided
you have been submitted) if the people
searching are using those exact words!
#2
Web Site Meta Tags:
It is true that few engines rely solely
on Meta tags now, but having them in your
site will not hurt your ranking and some
engines Do use them. Don't rule out any
possible traffic!
Your Title tag is
used in the results when someone does a
search for your topic as is your Description
tag. Both the Title and Description
tags are important to you because this is
Your chance to present a Compelling
reason for the person that is searching
to Click your link. This
is Your Ad!
Tip:
Use HTML Comment line in the Head tag
section of your site to include keywords.
The Comment lines have generally been
reserved for the site designer to leave
notes for him or herself But you can
utilize those also. These are not seen by
the public viewing your site but are seen
by the engines! Place it below your Title
and Description and Keyword tags within
the Head tags. Remember, Don't do this to
many times! Once is enough! Example:
#3 Web Site
Keywords:
When writing the content in
your pages use your keywords Often in
your sentence structure! This is known as
"Keyword Weight" and this
is how your ranking is
determined in large part. It
will show the engines that you are a
Relevant site to the search term that was
used by the person searching.
Example:
"We are the largest Golf product
suppliers in the USA. Helping Golfers get
what they need at the best prices.
Started in 1876, Golfing has been one of
the most popular sports........."
Doesn't have to say it in every sentence
but use it often specially in top 250 to
500 words of your page!
WARNING:
DO NOT just make all
your content "golfing with golfers
is great for golf" blah blah blah,
That Is considered spamming if you do
that and will get your site Banned from
the Search Engines! It Must read as a normal
person would Say it out loud!
Tip:
Use your web site keywords
in full sentences that make sense in your
Headings 1, 2 and 3. H1, H2, H3 tags in
content HTML area. NOT in Head Tags. The
engines put more weight on these spaces
and the words in them.
#4
Website ALT Tags:
ALT Tags are the text Under any
graphics on your site.
Tip:
Tell your designer to
include Alt Tags if you are
having the site built! Alt tags
can have short descriptions about your
site and the Search Engines see that!
Just put your mouse over a graphic on a
website to see those! (try the pitcures
on this page)
#5
Website Page Names ie. File Names:
This one goes to how you name your pages
when you FTP your site.
Example:
www.yourgolfsite.com/golfproducts
is Far better then www.yourgolfsite.com/products
beacuse you are trying
to use your keywords!
#6
Popularity Ranking:
Links to your site are a "Good
thing." Links to your site make you
look popular in the Search Engine's eyes
(Popularity Ranking), But be careful Who
you ask to link to you! If their
site doesn't look good and isn't doing
well in the engines don't waste your time.
If they are doing good.......Go get em!
Send them an email asking. Offer to put
their link on your site. i.e. Reciprocal
Linking.
Tip:
No Dead links on your site! Check your
site often for links that aren't working
properly and get the bad ones Off your
site! The engines will see the bad links
and ditch you.
WARNING:
Don't bother submitting to FFAs (Free For
Alls.) They are useless! The engines know
better! I know! I Know! It seems
so easy! BUT the FFAs only collect your
information so they can spam you to death
later. Ask yourself...."When was the
last time I used an FFA page to find what
I wanted?" You didn't. You used a
Search Engine.
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